Tips & Tricks to Create Better Performing Ads
by Darwin AI
In a world where attention spans are shorter than ever, crafting effective ads is an art. In our debut issue, discover tips and tricks to instantly captivate your audience. From video enhancements to mastering typography, we've got the keys to making your ads memorable in under a second. Plus, learn how to stay ahead of the competition and get a free creative report to supercharge your strategy. Ready to transform your ads into attention-grabbing masterpieces? Let's dive in!
Ready, set, AdCraft! 🚀
Ads should instantly grab the user's attention to create immediate interest and engagement.
*According to a LUMEN study, ads receive an average glance time of only 0.9 seconds, with a mere 4% of viewers spending more than two seconds on online ads.
Enhance your videos by incorporating music or sound for a more engaging and immersive viewer experience.
Position promos and crucial messages within the initial 3 seconds of the ads for immediate viewer attention and impact.
*Primacy Effect: the tendency for individuals to show enhanced memory for items presented at the beginning.
Avoid using logos as starting cards. If included, swiftly transition to the core message of the ad.
Buttons and end cards can elevate the quality of your ads and strengthen the effectiveness of the call-to-action (CTA).
Emphasize typographic hierarchy to enhance readability and ensure your ads are easily comprehensible.
Keep brand guidelines consistent to establish a cohesive and recognizable brand identity.
Benchmark the competition by examining their strategies and actions to gain insights into your industry landscape.
If you're looking to gain specific insights of your ads, we invite you to book a free trial. Discover how our expertise can enhance your advertising strategy. Click here to schedule your free trial!
